-Product Development Director oversees and implements product development policies, objectives, and initiatives. Leads research for new products, product enhancements, and product redesign. Being a Product Development Director evaluates the potential and practicality of products in development.

- Product Development Manager manages and coordinates product development projects. Evaluates and resolves technical feasibility, design optimization, and production issues. Being a Product Development Manager ensures that labeling and marketing/promotional literature match product specifications.